Russell Hobbs Packaging Design

As part of my role at Arvee Home Essential LLP, I was required to work with a team of designers and coordinate with manufacturers in China to create packaging artworks. These artworks were created for new SKUs which were due to be launched by Arvee Home Essential LLP in the Indian market under the brand Russell Hobbs.

I facilitated the creation of the artworks by ensuring that all SKUs had HD quality edited images, marketing content to put onto the packaging and relevant regulatory information on the packaging so that the product could be legally sold in India. Most importantly, I ensured that all designs were in compliance with the Russell Hobbs brand guidelines and met the tone and image that the brand wanted to emulate.

Throughout this process, I spearheaded the creation of packaging designs for 38 different appliances SKUs within 14 different product categories.